Tag Archives: Prada

Prada Spring Summer 2013 Adv Campaign Video

Prada presented its advertising campaign video by Steven Meisel. I think that it is much better than the collection itself. The video seems to retract some psychiatric hospital’s patients. Models are ripping flowers’ petals, toppling balls from a glass, measuring their body using fingers. And I really love the idea, even if I am not sure if it was the early purpose.
The protagonists are 11 models: Vanessa Axente, Saskia de Brauw, Irina Kravchenko, Eva Herzigova, Sung Hee, Irene Hiemstra, Kirsten Owen, Sasha Pivovarova, Amber Valletta, Maartje Verhoef and Raquel Zimmermann. The models could express their own personality on the set and the leitmotivs of the scenes are flowers, real ones, printed, patchworks.
I love Irina! She’s wonderful in the video with her red hair and wearing those glasses.
Just for a time I’m in favour of Prada. Great video.


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Prada Spring Summer 2013 Womenswear Campaign

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Prada has now an adv campaign for the next season by Steven Meisel. When I first watched the fashion show last september I thought it was a joke by the funny Miuccia Prada. Unfortunately it wasn’t. This collection, as many others for the next season, underlines the lack of creativity of the fashion houses in this precise moment. Prada created mere little black dresses with disgusting floral patterns that seems to be painted by a mentally disturbed child. Shoes are hard to watch.

Scarpe Prada, sfilata donna primavera estate 2013

The extreme oriental inspiration is obvious. But so many designers in the past offered a restyling of the old geisha style and the traditional chinese and japanese garments, for example Yohji Yamamoto, but also the british Alexander Mcqueen, that Prada collection appears banal and foregone. Maybe Mrs Miuccia tought that if she inserted some fur in the hot season, her collection would be irreverent and extravagant and so she could stupefy the audience. Poor her. In the collection out of the runway she inserted terrible pointy shoes that obviously remind to the most successful Dior’s ones.

Hope the next season will be great, colorful and inspired.


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