Tag Archives: Japanese

Prada Spring Summer 2013 Womenswear Campaign

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Prada has now an adv campaign for the next season by Steven Meisel. When I first watched the fashion show last september I thought it was a joke by the funny Miuccia Prada. Unfortunately it wasn’t. This collection, as many others for the next season, underlines the lack of creativity of the fashion houses in this precise moment. Prada created mere little black dresses with disgusting floral patterns that seems to be painted by a mentally disturbed child. Shoes are hard to watch.

Scarpe Prada, sfilata donna primavera estate 2013

The extreme oriental inspiration is obvious. But so many designers in the past offered a restyling of the old geisha style and the traditional chinese and japanese garments, for example Yohji Yamamoto, but also the british Alexander Mcqueen, that Prada collection appears banal and foregone. Maybe Mrs Miuccia tought that if she inserted some fur in the hot season, her collection would be irreverent and extravagant and so she could stupefy the audience. Poor her. In the collection out of the runway she inserted terrible pointy shoes that obviously remind to the most successful Dior’s ones.

Hope the next season will be great, colorful and inspired.

ABMs

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