Prada Spring Summer 2013 Adv Campaign Video

Prada presented its advertising campaign video by Steven Meisel. I think that it is much better than the collection itself. The video seems to retract some psychiatric hospital’s patients. Models are ripping flowers’ petals, toppling balls from a glass, measuring their body using fingers. And I really love the idea, even if I am not sure if it was the early purpose.
The protagonists are 11 models: Vanessa Axente, Saskia de Brauw, Irina Kravchenko, Eva Herzigova, Sung Hee, Irene Hiemstra, Kirsten Owen, Sasha Pivovarova, Amber Valletta, Maartje Verhoef and Raquel Zimmermann. The models could express their own personality on the set and the leitmotivs of the scenes are flowers, real ones, printed, patchworks.
I love Irina! She’s wonderful in the video with her red hair and wearing those glasses.
Just for a time I’m in favour of Prada. Great video.

ABMs

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